As some of you may or may not know, I am a direct seller, Avon being my brand company. I’ve been at this on and off over the years with various degrees of success. However, during the past year or so, I’ve had to make some changes in my life and realized that my Avon business had to be taken more seriously. I had lost my full-time job, was working only part-time and then late last summer, I moved south to help my mom. Though my job was only part-time, it was a source of steady income and Avon helped out from time to time with miscellaneous expenses. But my move south entailed leaving my job, and having to find work in a new and different location. I managed find another part-time job but as you may have guessed, it’s not enough.
So this brings me to the imperative of having to jump-start my business. This past weekend, I endeavored to have an eparty and invite my current customers and my Facebook and Twitter friends. I was thinking that surely in this climate of social networking, my friends would come out and support me, right? Wrong. Only 1 or 2 responded to my invitation. So, what did I do wrong? Probably a myriad of things, but I think that the main thing was that I was not social enough in the past. What do I mean by that? Instead of telling the my friends on Facebook and Twitter the current sales that Avon is having or the great new product that is out, I should have been more communicative and more mindful of the needs of my Facebook and Twitter pals. Not sell, but talk, ask questions, share information. No surprise that no one answered my calls for help. I was a used car salesman instead of a trusted friend and business associate.
Consequently, I learned a very valuable and unfortunately perhaps a costly lesson. First, I forgot one of the most important rules and tips that Avon gives to its representatives. Don’t sell, share the opportunity. Further, Facebook , Twitter, etc is there for businesses to showcase their presence. Yes, there are there to help put your business front and center. But one must also remember that they are social networks. So go ahead. Share & share alike.