The Cost Of Selling Instead Of Sharing

vintage avon 2As some of you may or may not know, I am a direct seller, Avon being my brand company.  I’ve been at this on and off over the years with various degrees of success.  However, during the past year or so, I’ve had to make some changes in my life and realized that my Avon business had to be taken more seriously.  I had lost my full-time job, was working only part-time and then late last summer, I moved south to help my mom.   Though my job was only part-time, it was a source of steady income and Avon helped out from time to time with miscellaneous expenses.   But my move south entailed leaving my job, and having to find work in a new and different location.   I managed find another part-time job but as you may have guessed, it’s not enough.

So this brings me to the imperative of having to jump-start my business.  This past weekend, I real_estate_and_social_media_thoughts_1113endeavored to have an eparty and invite my current customers and my Facebook and Twitter friends.   I was thinking that surely in this climate of social networking, my friends would come out and support me, right?  Wrong.  Only 1 or 2 responded to my invitation.  So, what did I do wrong?  Probably a myriad of things, but I think that the main thing was that I was not social enough in the past.  What do I mean by that?  Instead of telling the my friends on Facebook and Twitter the current sales that Avon is having or the great new product that is out, I should have been more communicative and more mindful of the needs of my Facebook and Twitter pals.  Not sell, but talk, ask questions, share information. No surprise that no one answered my calls for help. I was a used car salesman instead of a trusted friend and business associate.

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Consequently,  I learned a very valuable and unfortunately perhaps a costly lesson.  First, I forgot one of the most important rules and tips that Avon gives to its representatives.  Don’t sell, share the opportunity.  Further, Facebook , Twitter, etc is there for businesses to showcase their presence.  Yes, there are there to help put your business front and center.  But one must also remember that they are social networks.   So go ahead. Share & share alike.

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Pretty In Pink

It is well-known that October is Breast Cancer Awareness month.  And though October is coming to an end I would just like to thank and congratulate The Avon Foundation for it’s 20 years of work of awareness, research, education, screening and more.  Here is Avon’s celebrity spokesperson and Global Ambassador giving a brief history of the Avon Breast Cancer Crusade:

I am honored to be an Avon Representative and proud to be able to do my small part by offering fundraising Pink Ribbon Products.  100% of the net profits from these products will be donated to the Avon Breast Cancer Crusade.

“As part of the Avon Breast Cancer Crusade, the Avon Foundation for Women provides funding to breast cancer programs operating in three areas: scientific research, safety net access-to-care programs for the medically underserved, and outreach programs focused on education and screening.”  This quote was taken directly from the Avon Foundation website.  If you would like to learn more about The Avon Foundation and the great work it does, please go to:  http://www.avonfoundation.org/causes/breast-cancer-crusade.

Thank you so much for allowing me to share this important and life saving information with you.

Speak Out Against Domestic Violence

If you had a choice of buying a latte or help to support the fight against Domestic Violence, what choice would you make?

One in three women worldwide will be a victim of domestic violence in her lifetime. At Avon, we are committed to empowering women. The Avon Speak Out Against Domestic Violence program has committed nearly $40 million, in over 50 countries, to organizations and programs focused on awareness, education, direct services and prevention programs to help end the cycle of domestic and gender violence. Here are just a few programs that are being implemented this year:

Reese Witherspoon with Avon Chairman & CEO Andrea Jung at the 2nd World Conference of Women’s Shelters

2012 brings a host of new Avon Foundation initiatives and programs that are speaking out on behalf of the domestic violence cause.

  • In honor of International Women’s Day 2012, Avon Foundation Honorary Chairman Reese Witherspoon helped launched the new Empowerment Circle of Support Necklace, with 100 percent of net profits donated to the Speak Out Against Domestic Violence program.
  • Reese also appeared with Avon Chairman & CEO Andrea Jung at the 2nd World Conference of Women’s Shelters, where they awarded four outstanding global non-profits with Avon Communications Awards to acknowledge the NGOs’ pioneering, successful domestic violence communications campaigns.
  • The Avon Foundation for Women announced the Ending Violence @ Home app challenge, a partnership with the Institute of Medicine. The challenge encourages domestic violence experts and technology enthusiasts to combine their talents to create mobile or online apps that will help prevent violence against women and children.
  • In order to provide an accurate count of the adults and children seeking services from domestic violence programs throughout the U.S. the Avon Foundation has funded the Domestic Violence Counts: the National Census of Domestic Violence Services, an annual census produced by the National Network to End Domestic Violence (NNEDV).

These are just a few of the latest developments. For more information, check out the new global Speak Out webpage: http://www.avonfoundation.org/globalspeakout/

The Empowerment products that the Avon Foundation offers helps to make these programs survive and thrive.  Your $5.00 will go a long way. 100% of net profits will be donated to the Avon Foundation for programs dedicated to ending violence against women. The Domestic Violence Resource Guide FREE with purchase.

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I hope that you will help to speak out against Domestic Violence.  If you are interested in any of the Empowerment items, please feel free to contact me or go to http://www.youravon.com/traceyfisher.

Thank you for allowing me to share this with you and for your support.

Goals: The Journey Contiues

It has been a while since my last post.   I had talked about re-booting my direct sales business and one way to do that was to set some goals.  I had attempted to do that in the past and elaborated about my varied and haphazard attempts on trying to reach them.  When I left off, I had not made a decision as to what my target goal should be.   Well I am happy to inform you that I have finally made a decision.   Moreover, I made a plan of action and put the plan in motion.  Go me!

My goal is to focus on building up my online Avon business.  You would think that it would be easy, just send out my website address and wait for the orders to come pouring in.  Wrong!  Been there, done that, just don’t have the t-shirt.  First thing I did was poll my customers and ask what they would be interested in.  The answer was a customer rewards program.  Okay, then what type of program?  Discount off of each order, customer referral, free gift?  There are a lot to choose from. After some research I decided on a points system where if a customer places an order from me via my online store for direct delivery, they would gain a certain amount of points.  When they reached 100 points, they would get rewarded with a free gift.  I also had to make the gift a worthwhile goal so I decided on a gift card.  Wow!  What a difference planning makes.  I not only gained a lot of new online orders, but I also made a profit as well!  Who knew?  Okay, maybe a lot of people who plan this sort of thing knew,  but it was a revelation to me.

So to sum up:  I made a decision on a goal, made a plan to implement it, and then put that plan into action.  Mission accomplished?  Not by a long shot, but this does give me incentive to keep on track and not get lazy about my business.

Has anyone started on their goals?  If so, I would love to hear about it.  As I mentioned in my last post about this, it makes it lot easier knowing that there is someone out there taking the journey with me.

Till next time my Goal Warriors!

Sharing: Setting Goals

I have recently began to re-boot my direct sales business (again), and in doing so, I’ve decided to set goals.  Now in the past, I have tried to set a goal, but never really followed through.  You may know what I mean.  I’ll sit down, pick a target so to speak and say to myself: “Self, this is what I am aiming to achieve (which could range anywhere from upping my online sales to expanding my customer base).  Ok, ready, set, go!

Well. what do you think happened?  I never attained my goal.  Big surprise, huh?  Why not, you may ask?  Because although I set a goal, I never created a solid plan to achieve it.  I just floundered around, doing what I do and wouldn’t you know it, I achieved (drum roll please)……….nothing.

You know, a wise man once said: “Insanity is doing the same thing over and over again and expecting different results.”  Who was this wise man?  Albert Einstein.  Am I saying that I am crazy?  Sometimes I feel that way.  But I am willing to put my crazy ways and crazy days behind me.  And though I do not fancy myself an Albert Einstein wannabe, I would like to be at least a bit smarter than I have been in the past.

So I guess the first thing to do is to set a goal.  Not some far away, nebulous one, but something small I think.  Something that is attainable but not too large that I feel overwhelmed.  I have to think about that a little more.  When I decide what that is, I will let you know.  Second thing to do is to map out a plan of action.  When I pick my goal, how do I go about reaching it?  Some people set up a calendar, then do one thing per day that will put them closer to their goal.  Others pick an image of something that represents their goals.  That image is intended to inspire the work going toward the goal.  It could be a car, a house, or a beach.  Looking at that image everyday before sitting down to work, saying to yourself: “This is what I need to do to help me get that new car, buy that new house, or go on that much needed vacation.”

Moreover, some people write a journal documenting their journey toward their goal.  Aha! I do believe that I have experienced that much talked about “Aha” moment.  I think Oprah would be proud.  I mean what am I doing now?  I am blogging.  I can document my journey and hopefully with your help, you can keep me accountable.  I would love to hear what you have to say along with any advice you care to give me.

So if there is anyone out there who is working on their goals or has achieved them, please let me know.  Working toward a goal is hard enough, but knowing that there are people out there cheering you on and being supportive, makes the journey a little easier to travel.

 

Share & Share Alike

Share and share alike.  You have heard this when you were growing up when playing with your siblings or playmates.  As kids, we never really understood the concept of sharing.  Sure, we were told by our parents and teachers that sharing is the right thing to do.  Sharing is caring.  But as kids we often thought, “No, this is my toy and I don’t want anyone else to play with it!”  Or “Why do I have to share my room with my sister?  Why can’t I have my own room?”   Sound familiar?  But as we grow up and mature we realize that sharing can open up endless possibilities.

Various times throughout my blog posts, I have mentioned events, promotions, and opportunities from my fellow direct sellers and entrepreneurs.  Why do this?  Well as an independent Avon representative, I know how hard it can be to promote my business.  Yes, Avon does support me with various promotional materials, webinars, and advertising.  However, one on one feedback is what works best in my opinion.  I sometimes think that what my fellow entrepreneurs and direct sellers think is what stands out the most.  For example, in my last post, I talked about the Avon Foundation and what it does to bring awareness for causes such as domestic violence and breast cancer.  One of my Facebook friends Tracey Brown who has a wonderful beauty blog was promoting daily beauty finds that focused on pink products for October Breast Cancer Awareness month.  She was kind enough to mention my blog post and share the information in her beauty blog: http: //blingingbeauty.com/?p=14046.   Tracey not only provided her readers with her usual knowledge of  great beauty finds, but also allowed me to gain exposure to a new and wider audience.  Moreover, it is my hope that by mentioning Tracey in this current blog post,  I will gain new readers for her as well.  Share and share alike!

So in the spirit of sharing, I would like to mention a wonderful event that is coming up.  Alba Henderson of Your Focus and Alba’s Exclusive Events is working on a promotion for women to women marketing.  It will introduce AEE’s Vendor Appreciation Holiday and Pre-Launch of  their Marketing 2 Women-owned Businesses Initiative.  Basically the Vendor Appreciation program will provide extra exposure during the busy holiday season by dedicating one week entirely to your business on a first come first served basis.

Alba will promote your business via social media, e-mail, postcards and other promotional materials.  If you would like to know more about this fabulous opportunity, please contact me and I will forward the promo e-mail to you or contact Alba directly at albasevents@gmail.com.  If you would like to learn more about Alba’s Exlusive Events go to http://www.albasexclusiveevents.com.
Thank you for allowing me to share this event with you and I look forward to sharing more with you in the future.  If you have an event or promotion or business opportunity that you would like to share, please let me know. I would be happy to share it here on the blog along with my friends and colleagues.  Thanks again and remember, share and share alike!

Avon Foundation For Women

It’s October and Breast Cancer Awareness month.  All around you will most likely notice pink ribbons and products along with advertising asking you to think pink.  As you may already know, the Avon Foundation For Women is very much involved in breast cancer awareness and prevention.  Founded in 1955, the Foundation’s goal serves a dual purpose.  Along with breast cancer research, care and awareness, the Foundation also addresses domestic and gender violence.  To help raise awareness and to aid the victims of domestic violence, the Foundation offers information and resources such as funding, grants, programs, and events . 

In addition, the actress Reese Witherspoon is also the Honorary Chairperson of the Foundation, helping to raise awareness to this widespread problem.   “Nearly a billion women worldwide are affected by violence.  As honorary Chair of The Avon Foundation, as a woman, and as a mother, I am proud and privileged to support this effort”.

Just recently, to honor Avon’s 125th anniversary, the company established a new $2 million Avon Global Believe Fund to support shelters and agencies around the world and to bring attention to the lack of adequate services for women and children who are victims of domestic violence.  The Believe Fund was formed not only as a way to honor the heritage of the company, but also as way to empower women all around the world.

In addition, as was mentioned, the Avon Foundation is also one of the largest supporters of the breast cancer cause.   “Thanks to early detection and excellent medial care, today I’m very happy to be a five-year breast cancer survivor!  But not everyone has the insurance or resources to get the screening and care they need.  That’s why the Avon Breast Cancer Crusade funds breast cancer research, as well as screening, early detection and treatment programs to help every diagnosis into a story of survival.”  This quote comes for Eloise Caggiano who serves as the Program Director for the Avon Walk for Breast Cancer. 

As an Avon Representative, I am honored  to be able to offer wonderful fundraising products that helps breast cancer patients and their families along with victims of domestic violence. 

If you are interested in any of the fund raising products offered for either one of these worthy causes, please feel free to contact me or go to the online brochure at www.youravon.com/traceyfisher.  For more information about the Avon Foundation for Woman please visit http://www.avonfoundation.org/

Ten Years Later: Remembering September 11, 2011

I recieved this post in the newsletter I get from Avon aprising me of new products, sales and upcoming events.  I knew that Avon was involved in helping the victims of 9/11, but did not realize how much Avon and the representatives did to reach out to them and their families.  Here is how Avon representatives came together and became heroes in their own way. 
This week, as our nation somberly commemorates the 10th anniversary of the 9/11 attacks, Avon remembers the compassionate response of our incredible Avon Representatives who banded together to raise much-needed funds for the children and families affected by the events of that fateful day. In the weeks following the attack, Avon Representatives helped raise $7 million for the Avon Heart of America Children’s Charity by selling specially designed Avon Heart of America Pins. The funds were distributed directly to children affected by the attacks, as well as to educational institutions and programs that provide counseling, child care and other services. Avon also provided funds directly to the families of firefighters, police officers, hotel and restaurant workers, Pentagon employees, Marsh employees and Avon Representatives who had children affected by the September 11 attacks.
Additional fundraising efforts that took place in March, 2002 resulted in another $500,000 raised. These funds were sent directly to the World Trade Center Memorial Foundation, the Flight 93 National Memorial and the Pentagon Memorial Fund which helped create memorials in the three locations affected by the attacks.
On the 10th anniversary of 9/11 all of us will hear heroic stories of the individuals who helped the victims of the attacks. But you–our Avon Representatives–should feel immensely proud that you, too, are heroes. Your extraordinary dedication and support has touched more than 1,800 children in more than 800 families.
On behalf of all Avon Associates, THANK YOU!

Men: Avon & Man Cave Calling!

I saw a segment this morning on direct selling, specifically geared toward men.  The company is called Man Cave: http://www.mancaveworldwide.com/.  Instead of jewelery and cosmetics, it’s all about grilling meat, drinking beer and male bonding. 

So it seems that direct selling, or social selling as they are now calling it, is branching out to men as well as women who are looking to earn some extra income.  Now, I have heard about a few men selling Avon over the years.  As a matter of fact there was an article in the NY Times about the very subject:

Billy Kolber-Stuart, right, selling Avon products to Ari Ginsburg.

http://www.nytimes.com/2006/06/29/fashion/thursdaystyles/29skin.html?pagewanted=all

As a matter of fact, if any of you men out there would like to make a little extra income, let me know! 🙂 LOL   

Now men are selling Avon.  Ok, not the norm but when if comes to finding ways to make some extra income, why should the direct selling industry be limited to just women?  More and more men are helping their spouses with their business along with starting one of their own.  With economic times being what they are, there is no longer any stigma about the type of business that men are now getting into.  That point is being proven most assuredly by Man Cave,  a direct selling company made just for men.  So move over Mary Kay, Tupperware and Avon.  There is a new company in town and it’s for men only.  No girls allowed.

Alba’s Online Event

My friend and colleague Alba is having an event that I would like to share with you.  Please take a moment to review.  I will be attending and I hope to see you there too!

AEE’s Headquarters 3-Day Annual Anniversary Event
Join us on Monday – Wednesday, June 27-29th, 2011, It’s a Biz Networking Week Event, It’s a Fashion and Beauty Week Event, It’s a Wedding Week Event…and IT’S ALL ABOUT YOU…our Customers and Vendors…Celebrate with us!!

It’s all FREE…add your listings FREE…We have DAILY VENDOR LINEUPS AVAILABLE at (3) online locations (Aee’s Fashion Edition, Wedding Edition and Right here…Business Edition)….Viewers from around the world will have a front row seat to view your exclusives products, collections and services…RESERVE YOUR LISTING SPOT TODAY…email us at albasevents@gmail.com

Let’s Meet and Greet
Promote and Network
Bring Your Best
Learn and Share new business concepts for growth
Share your opportunities
Shop from our awesome vendors
Win Freebies
Additional Low Cost Promotional Opportunities will be presented daily.

Here’s How It Works Everyone…
ADD your listing FREE at (1) location…Your Choice of Days (Monday – Wednesday and Your Choice of Location…Wedding, Fashion or Business Blog
SHARE our event on your Blog and Receive a 2nd location FREE..
INVITE (3) others to participate and like us (facebook) and Receive a 3rd location FREE

Let’s Do This……Celebrate With Us…Contact us to be included in our Daily Vendor Lineup at albasevents@gmail.com, SUBJECT: Annual Event.  Here is the link to the site as well: http://www.albasexclusiveevents.blogspot.com/

To Your Success!