The Cost Of Selling Instead Of Sharing

vintage avon 2As some of you may or may not know, I am a direct seller, Avon being my brand company.  I’ve been at this on and off over the years with various degrees of success.  However, during the past year or so, I’ve had to make some changes in my life and realized that my Avon business had to be taken more seriously.  I had lost my full-time job, was working only part-time and then late last summer, I moved south to help my mom.   Though my job was only part-time, it was a source of steady income and Avon helped out from time to time with miscellaneous expenses.   But my move south entailed leaving my job, and having to find work in a new and different location.   I managed find another part-time job but as you may have guessed, it’s not enough.

So this brings me to the imperative of having to jump-start my business.  This past weekend, I real_estate_and_social_media_thoughts_1113endeavored to have an eparty and invite my current customers and my Facebook and Twitter friends.   I was thinking that surely in this climate of social networking, my friends would come out and support me, right?  Wrong.  Only 1 or 2 responded to my invitation.  So, what did I do wrong?  Probably a myriad of things, but I think that the main thing was that I was not social enough in the past.  What do I mean by that?  Instead of telling the my friends on Facebook and Twitter the current sales that Avon is having or the great new product that is out, I should have been more communicative and more mindful of the needs of my Facebook and Twitter pals.  Not sell, but talk, ask questions, share information. No surprise that no one answered my calls for help. I was a used car salesman instead of a trusted friend and business associate.

vintage avon 1

Consequently,  I learned a very valuable and unfortunately perhaps a costly lesson.  First, I forgot one of the most important rules and tips that Avon gives to its representatives.  Don’t sell, share the opportunity.  Further, Facebook , Twitter, etc is there for businesses to showcase their presence.  Yes, there are there to help put your business front and center.  But one must also remember that they are social networks.   So go ahead. Share & share alike.

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Share & Share Alike

Share and share alike.  You have heard this when you were growing up when playing with your siblings or playmates.  As kids, we never really understood the concept of sharing.  Sure, we were told by our parents and teachers that sharing is the right thing to do.  Sharing is caring.  But as kids we often thought, “No, this is my toy and I don’t want anyone else to play with it!”  Or “Why do I have to share my room with my sister?  Why can’t I have my own room?”   Sound familiar?  But as we grow up and mature we realize that sharing can open up endless possibilities.

Various times throughout my blog posts, I have mentioned events, promotions, and opportunities from my fellow direct sellers and entrepreneurs.  Why do this?  Well as an independent Avon representative, I know how hard it can be to promote my business.  Yes, Avon does support me with various promotional materials, webinars, and advertising.  However, one on one feedback is what works best in my opinion.  I sometimes think that what my fellow entrepreneurs and direct sellers think is what stands out the most.  For example, in my last post, I talked about the Avon Foundation and what it does to bring awareness for causes such as domestic violence and breast cancer.  One of my Facebook friends Tracey Brown who has a wonderful beauty blog was promoting daily beauty finds that focused on pink products for October Breast Cancer Awareness month.  She was kind enough to mention my blog post and share the information in her beauty blog: http: //blingingbeauty.com/?p=14046.   Tracey not only provided her readers with her usual knowledge of  great beauty finds, but also allowed me to gain exposure to a new and wider audience.  Moreover, it is my hope that by mentioning Tracey in this current blog post,  I will gain new readers for her as well.  Share and share alike!

So in the spirit of sharing, I would like to mention a wonderful event that is coming up.  Alba Henderson of Your Focus and Alba’s Exclusive Events is working on a promotion for women to women marketing.  It will introduce AEE’s Vendor Appreciation Holiday and Pre-Launch of  their Marketing 2 Women-owned Businesses Initiative.  Basically the Vendor Appreciation program will provide extra exposure during the busy holiday season by dedicating one week entirely to your business on a first come first served basis.

Alba will promote your business via social media, e-mail, postcards and other promotional materials.  If you would like to know more about this fabulous opportunity, please contact me and I will forward the promo e-mail to you or contact Alba directly at albasevents@gmail.com.  If you would like to learn more about Alba’s Exlusive Events go to http://www.albasexclusiveevents.com.
Thank you for allowing me to share this event with you and I look forward to sharing more with you in the future.  If you have an event or promotion or business opportunity that you would like to share, please let me know. I would be happy to share it here on the blog along with my friends and colleagues.  Thanks again and remember, share and share alike!

Men: Avon & Man Cave Calling!

I saw a segment this morning on direct selling, specifically geared toward men.  The company is called Man Cave: http://www.mancaveworldwide.com/.  Instead of jewelery and cosmetics, it’s all about grilling meat, drinking beer and male bonding. 

So it seems that direct selling, or social selling as they are now calling it, is branching out to men as well as women who are looking to earn some extra income.  Now, I have heard about a few men selling Avon over the years.  As a matter of fact there was an article in the NY Times about the very subject:

Billy Kolber-Stuart, right, selling Avon products to Ari Ginsburg.

http://www.nytimes.com/2006/06/29/fashion/thursdaystyles/29skin.html?pagewanted=all

As a matter of fact, if any of you men out there would like to make a little extra income, let me know! 🙂 LOL   

Now men are selling Avon.  Ok, not the norm but when if comes to finding ways to make some extra income, why should the direct selling industry be limited to just women?  More and more men are helping their spouses with their business along with starting one of their own.  With economic times being what they are, there is no longer any stigma about the type of business that men are now getting into.  That point is being proven most assuredly by Man Cave,  a direct selling company made just for men.  So move over Mary Kay, Tupperware and Avon.  There is a new company in town and it’s for men only.  No girls allowed.

Alba’s Online Event

My friend and colleague Alba is having an event that I would like to share with you.  Please take a moment to review.  I will be attending and I hope to see you there too!

AEE’s Headquarters 3-Day Annual Anniversary Event
Join us on Monday – Wednesday, June 27-29th, 2011, It’s a Biz Networking Week Event, It’s a Fashion and Beauty Week Event, It’s a Wedding Week Event…and IT’S ALL ABOUT YOU…our Customers and Vendors…Celebrate with us!!

It’s all FREE…add your listings FREE…We have DAILY VENDOR LINEUPS AVAILABLE at (3) online locations (Aee’s Fashion Edition, Wedding Edition and Right here…Business Edition)….Viewers from around the world will have a front row seat to view your exclusives products, collections and services…RESERVE YOUR LISTING SPOT TODAY…email us at albasevents@gmail.com

Let’s Meet and Greet
Promote and Network
Bring Your Best
Learn and Share new business concepts for growth
Share your opportunities
Shop from our awesome vendors
Win Freebies
Additional Low Cost Promotional Opportunities will be presented daily.

Here’s How It Works Everyone…
ADD your listing FREE at (1) location…Your Choice of Days (Monday – Wednesday and Your Choice of Location…Wedding, Fashion or Business Blog
SHARE our event on your Blog and Receive a 2nd location FREE..
INVITE (3) others to participate and like us (facebook) and Receive a 3rd location FREE

Let’s Do This……Celebrate With Us…Contact us to be included in our Daily Vendor Lineup at albasevents@gmail.com, SUBJECT: Annual Event.  Here is the link to the site as well: http://www.albasexclusiveevents.blogspot.com/

To Your Success!

Avon Responds To Local Communities Affected by Southern Tornado Disasters with Avon Cares Tour

I am proud to announce that Avon has stepped up to help those in need who have been affected by the tornadoes that have touched down the south.  Here’s how:

Established to help every woman, every family and every community, Avon Cares provides mobile in-market relief to affected communities across Alabama, Georgia, Mississippi, and Tennessee.

In response to the recent tornadoes in the Southern United States, Avon Products, Inc. has launched Avon Cares, a disaster relief program dedicated to providing local Avon Representatives, families, and communities with personal care items and a safe haven to gather in their times of need.

 

The Avon Cares program is deploying two 17-foot trailers making 65 stops in communities throughout the affected region, beginning in Tennessee and culminating in Mississippi. Avon will be giving away nearly 170,000 personal care products, including lip balm, shower gel, deodorant, and insect repellent, based on reported need by local residents. These care packages will be distributed to local Avon Representatives, families and communities. Avon Cares mobile vehicles will be a place to connect with family, friends and loved ones—in person or through computers and Wi-Fi which are available on-site.

According to the National Weather Service, it is estimated that more than 300 tornadoes touched down in the Southern U.S. during the month of April, resulting in a death toll of reportedly over 250 people.

“Disaster relief has long been a critical component of Avon’s philanthropy,” said Jorge Martinez-Quiroga, Avon’s Senior Vice President & President of North America. “We believe it is our responsibility as a global corporate citizen to lend our support to the relief efforts aiding local Avon Representatives and their communities.”

The Avon Cares in-market program launched today May 23, 2011 and will continue through June 17, 2011 and is dedicated to using products, people and resources to help those in need.

For more information, and a schedule of stops, go to
http://www.facebook.com/AvonProductsInc?sk=app_188308831197082 and click on the 125th Tab.

CELEBRATING WOMEN125 YEARS

Avon is celebrating 125 years of helping women not only look beautiful, but gain financial independence as well.  Here is why Avon has survived for as long as it has.  I am proud to re-print what Avon CEO Andrea Jung stated in the anniversary brochure:  

  

 

125 years of creating lipsticks, blushes and mascaras. Fragrances, lotions and serums.But more importantly, 125 years of creating possibility. Not just by beautifying women, but by standing up. And saying no to Breast Cancer. No to Domestic Violence. By donating over $800 million for these causes and others that are critical to women.125 years of saying yes to financial independence for over 6 million Representatives in over 100 countries.

Each brochure is filled with products that exemplify our passion— making women their most beautiful.
But with each product comes the promise that Avon will do more than bring beauty to doors. We’ll open them too.
Which is what we’ve been doing for 125 years.
Thank you for being a part of it.

Andrea Jung,
Chairman and CEO
Avon Products, Inc.

Martin Luther King Day: Still Chasing The Dream

Today is Martin Luther King Day.  There is not much I can say here that has not already been said about how special this day is and what it means.  Martin Luther King had a dream that he tried to make a reality.  He succeeded for the most part but clearly there is still work to be done, as evidenced with the events that transpired in Tuscon.  Dr. King protested by peaceful means.  His adversaries responded by violence and hateful rhetoric.  Today’s climate of political discourse has seemed to me,  moved away from what Dr. King was trying to promote. 

I think that today is a day to reexamine and reflect what makes this country great: democracy, equal opportunity, and it’s diversity.  Our differences is what make us stronger and it allows us to make our democracy work while giving all the opportunity to reach their highest goals and aspirations.

I have a dream that we wil alll be able to live up to Dr. Kings dream. 

Affluent Business Woman Launched to Help Women Prosper in 2011

As I mentioned in my last post, I am taking a fresh start approach to my business in this new year.  One of the ways that I am doing this is looking for ways to expand my client and networking base.  I am re-posting this blog post from fellow biz owner and colleague Jerrilynn Thomas whose very business is to help to connect business in the many and various fields that they may work in.  Take a look and let me know what you think:

  

We are all aspiring to reach and surpass the $1 million mark. The smartest and quickest way to do so is by forming collaborative business relationships.  Take time out today to read Affluent Business Woman Magazine published by Marketing 2 Women International.   On just about every page of Affluent Business Woman Magazine, you will find an innovative cross marketing tip or the cross marketing preferences of a business person ready to join forces with you in 2011 to grow your female client base.
 
You may have missed out on being a part of the debut issue but in early 2011, Marketing 2 Women International has plans to launch regional editions of Affluent Business Woman magazine. They will spotlight business and professional women while showcasing local fashion and interior designers, spas, business retreats, retailers, restaurants, neighborhoods equipped for entrepreneurs, and more of interest to up and coming female millionaires.
Visit http://magazine.womenpartner.com to read the debut issue of Affluent Business Woman magazine and share the link with a friend.


____________________________________________
Announcement to Share

Happy New Year!

I hope the New Year is proving to be fruitful for you.  One of my business resolutions this year is to incorporate more collaborative business relationships into my marketing activities.  I hope that we can find a way to team up and market this year.  I would like to introduce you to one of my cross marketing partners Jerrilynn Thomas founder of Marketing 2 Women International (www.WomenPartner.com).

Jerrilynn recently launched Affluent Business Woman Magazine for women who are building their independent wealth through entrepreneurship.  The online magazine is packed with women ready to cross market with you and ideas on how to partner with brick & mortar companies to grow your female client base.  She has plans to delve deeper into the women in business market this Spring by creating regional editions of the magazine and will be looking for women that she can showcase.  You can read the magazine at http://magazine.womenpartner.com.  Advertising is available. Tell all of your female business associates about the magazine.

Why beat the bushes to find clients in 2011 when you can cross market with complementary companies whose existing client base needs your products and services?  Marketing 2 Women International has numerous services for women that want to engage in power collaborative business relationships.  

 

Consortium Partnerships:  Marketing 2 Women International’s consortium was developed to help companies thrive during and beyond the recession by facilitating lucrative cross marketing partnerships between Main Street America and the online women in business community. A consortium is a coalition of organizations, such as banks and corporations, set up to fund ventures requiring large capital resources.  Women involved in Marketing 2 Women International’s consortium will share the cost of marketing and advertising (major women’s expos, direct mail, mobile advertising, joint collateral marketing materials, etc.) to grow their female client base.  During their New Year’s drive, companies can take advantage of an affordable monthly payment plan so they quickly begin reaping the benefits of cross marketing.  http://womenpartner.com/marketing-consortium

Marketing to Women Business Center: As a Marketing to Women Business Center client, you will …

  • Participate in monthly Metropolitan Business Woman Marketing Forums to learn how to market your company to women in top metro business markets.
  • Receive peer to peer support to quickly solve your business problems.
  • Engage in collaborative business relationships by taking part in a Cross Marketing Circle to increase your female client base and grow your social media connections.
  • Access to Marketing to Women reports, workshops and seminars at a 30% – 75% discount.
  • Have your own personal business advisory board.
  • & much more for a low introductory fee.  They are registering clients for February.  http://womenpartner.com/business-center-directory

Marketing to Women Business Suppliers-ships:  Regional Marketing to Women Business Supplier-ships are available to companies that want to service the clients of the Marketing 2 Women International’s business center.  The perks include a directory listing, Marketing 2 Women International cross marketing passport (allows companies to participate in select cross marketing projects without becoming an official part of the consortium), ongoing social media promotions / cross pollination activities and a low one time flat fee.  http://womenpartner.com/business-supplier-ships

Marketing to Women Blog Network:  Marketing 2 Women International is accepting applications for its new Marketing to Women Blog Network. The blog network will supplement its Marketing to Women Business Center by building content around how to market to different women’s audiences – female pet owners, female Realtors, women who golf, mompreneurs, etc., whereas the business center will focus on marketing to women in key metro areas — Dallas, Atlanta, New York, etc. — using their local marketing infrastructure.  http://womenpartner.com/womens-blog-network

As you can see, Marketing 2 Women International has a lot of fantastic services for women ready to exponentially grow their female client base without the stress of prospecting and cold calls. I hope you will join me in getting involved during their 2 week New Year’s business drive so you can grab over $2000 worth of business perks..  If you decide to get involved, please email me.  My referrals get a special bonus gift from Marketing 2 Women International depending on the service they select.

Thanks for allowing me to share this with you.  Please feel free to let me know what you think and if you have any questions.  Thanks and have a great day!